Ever heard of it? I just had an amazing few months working with the HAVAS ANNEX at the Coke Social Center across a few major Coke brands: Coke, Diet Coke, Sprite, Fanta, SmartWater, and VitaminWater. It was a great opportunity to concept and write in an environment where social comes first and isn’t just an afterthought. One of my favorite things to work on was icing out people’s exes for VitaminWater Ice. We photoshopped over 100 exes for fans who submitted. Who says advertising isn’t art?
