I was fortunate enough to be the lead writer on Mailchimp’s first in-house global 360 campaign. It turns out that a lot of people didn’t know what Mailchimp was at the time. So we made a hard-working campaign, complete with 5 fictitious brands that showed-instead-of-told how smarter email marketing can help grow your business. Eric Wareheim (aka FOODHEIM) directed, which also made for some epic production meals.