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Matt Shoemake Freelance Copywriter

MATT SHOEMAKE // freelance copywriter

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  • ABOUT

Memery

This was a great client, but I’m not sure if they are happy or disappointed that this is one of their most viewed videos on the platform.

Tuesday 10.28.25
Posted by Matt Shoemake
 

Make remote work

In the last year, I’ve gotten nimble at writing, shooting, and editing quick, social content that gets brands views. This little chestnut was at 47.4k last I checked.

@basecamp_hq Trust > Traffic. #remotework #remotejobs #remotejob #workfromhome ♬ original sound - Basecamp
Wednesday 08.20.25
Posted by Matt Shoemake
 

AI ROASTED MY PORTFOLIO

I uploaded my portfolio to Google NotebookLM and ran and Audio Deep Dive, where two eerily lifelike AI voices discuss and break it down like a podcast. Unbelievable.

Monday 11.25.24
Posted by Matt Shoemake
 

DELTA BUSINESS VO

That’s me…not that, I didn’t write any of this…down lower…in the video…I did the voiceover…of the video.

Wednesday 05.29.24
Posted by Matt Shoemake
 

MAILCHIMP EXPLAINER VIDEO

Mailchimp’s Content Optimizer makes it easy to send better emails that help grow your business. It also allowed us to work with a dog who performed in John Wick.

Monday 02.28.22
Posted by Matt Shoemake
 

COCA-COLA

Ever heard of it? I just had an amazing few months working with the HAVAS ANNEX at the Coke Social Center across a few major Coke brands: Coke, Diet Coke, Sprite, Fanta, SmartWater, and VitaminWater. It was a great opportunity to concept and write in an environment where social comes first and isn’t just an afterthought. One of my favorite things to work on was icing out people’s exes for VitaminWater Ice. We photoshopped over 100 exes for fans who submitted. Who says advertising isn’t art?

if you and your ex agree to send us your favorite photo, we’ll agree to send you an iced out upgrade 💙❄️ pic.twitter.com/ZH3DQ3XzwA

— vitaminwater® (@vitaminwater) April 15, 2019
Source: https://twitter.com/CocaCola/status/112802...
Monday 06.03.19
Posted by Matt Shoemake
 

GULFSTREAM TAGLINE

The kind folks over at Gulfstream asked me to help them come up with a tagline. Over three hundred iterations and one round of revisions later we landed on THE ART OF EXCELLENCE. Which is quite fitting for perfectionists who inject excellence in everything they do, whether it’s decorative stitching on fine leather seats or shattering world speed records.

It’s fun stuff working on a global brand that makes the world’s finest aircraft, relied on by the likes of both Drake and Jack Ryan. 

Does your company build ultra long-range private planes for hip hop moguls, and is also in need of brand writing help? Hit me up.

Monday 12.17.18
Posted by Matt Shoemake
 

MOTEL 6 HALLOWEEN

We all know Tom Bodett is an upstanding citizen and not at all a serial killer. What this voice-cover read presupposes, is that maybe he is? I’m available for VO work.

Friday 10.26.18
Posted by Matt Shoemake